uTag – gaming the link economy

September 24, 2008 by  
Filed under Online, Other blogs, SMO, Technology

uTag logoI’ve been using a URL shortening service on my site called uTag since it was launched a few weeks ago.

UPDATE: I have removed the uTag script that automatically changed my URLs. And for brevity, the technical issues with uTag that I address in this post are:

  1. If the ad banner is left open after visiting a site, the user continues surfing to other websites, and later closes the ad banner, the browser will automatically refresh to the page first visited by following the uTag link.
  2. In the same vein, once the ad banner is closed, using the Back button will simply reload the banner frame, rather than going back to the linking site.
  3. A uTag Death Loop exists, whereby a uTag link to another uTag enabled site will result in an increasing number of ad banners stacked on top of each other. Read below for how this happens.

Put simply, uTag is a monetisation strategy for linking. Several sites already provide link shortening services which have become popular chiefly amongst Twitter users, who need a short link because their posts have a 140 character limit. Examples are bit.ly, is.gd, tinyurl.com, to name just a few. The difference with uT.ag is that it aims to pay people for providing those outbound links. Read more