Digital journalism – attempt first, succeed later

Digital media isn’t about a perfect product straight out of the box, it’s about taking the first step and just having a crack.

You’ve got NO EXCUSE
via News Videographer

I’m extremely impressed with these high school student journalists and the site. If they can do this, you really have NO EXCUSE.

Just have a go. Try your hand, you never know the amazing stories you can tell in new ways. You only learn through experience.

As part of that, there must be a culture within newsrooms that allows the freedom to fail in respect to digital media. You only fix mistakes by making them, and if people are going to learn the new skills they’re going to have to not be afraid to make mistakes.

Encourage your newsroom to change.

The most basic things to encourage self-learning in are video and audio recording. Don’t even worry about editing skills if people have zero experience or are discouraged. Just teach them to hit record. Give the result to someone else to edit/craft, and then give feedback.

iDemand

If television executives wonder why the online generation wants on-demand video, I’ll tell them.

It is because they regularly run useless game shows up to 15 minutes past their scheduled time, simply to get the viewers who tuned in expecting some other very popular show.

Trying to boost ratings for a terrible show using tactics like these only serve to anger and alienate otherwise satisfied consumers.

If the programs I wanted to watch were available in Australia via a legal, on-demand, online provider I would take that option because it’s one that isn’t forced upon me. Nor would it completely waste 15 minutes of my life.

I’m talking about Australia’s Channel Seven in particular. Desperate Housewives isn’t even a show I’m committed to watching religiously each week, but I certainly can’t stand their mind-numbingly boring game show, The Rich List. It was for good reason the US version was canceled after only one show.

Newspapers – Online Video provider of choice

A US report was released yesterday showing newspaper sites grossed US$81 million in local video advertising compared to US$32 million for local TV sites.

Yes, the ‘owners’ of video, TV, are being beaten to the online visual punch by their print rivals.

It’s also predicted online video advertising revenue will make up one-third of ALL online ads by 2012.

It’s no surprise then that TIME Magazine is launching an in-house studio to develop online video content.

The distinction between print, radio, and television will continue to blur as they all produce similar content for online consumption.

Sources:
LostRemote – Time to build a video studio
LostRemote – Newspapers beating TV sites to video revenue

Breakfast Television

The intended audiences, and cultures they’re trying to build, for the two main Australian network breakfast programmes were highlighted by their choice of live musical performances this morning.

Seven’s Sunrise: Scissor Sisters with I Don’t Feel Like Dancin’
Nine’s Today: Ten Tenors with I Still Call Australia Home

Poles apart.