Top 7 SEO articles

July 27, 2007 by  
Filed under Media, Online, Print, SEO

I haven’t got the time to go into the specifics, but search engine optimization (SEO) is one of the most important aspects of web production and driving traffic to your site. The following seven articles will give you more than enough information to get started with.

  1. How to Write Magnetic Headlines
  2. SEO Copywriting 2.0
  3. Copywriting 101: An Introduction to Copywriting
  4. Blog Architecture: The reason I’m ignoring your blog
  5. SEO with WordPress for beginners
  6. How to Attract Links and Increase Web Traffic – The Ultimate Guide
  7. The Definitive Guide to Semantic Web Markup for Blogs

In truth these aren’t necessarily the top seven SEO articles ever written.
What is true is that they are all excellent guides to what everyone in web production should be looking out for.


July 20, 2007 by  
Filed under Social Networking, Videos

Comments Off on YouTube

I just realised, I don’t think I’ve ever put up a link to my YouTube page.

The majority of it is family-related, unedited footage of kids and stuff.

I haven’t even uploaded my video portfolio material there yet, which will definitely have to be rectified soon.

In the meantime, enjoy the link and I’ll post again when my portfolio is there.


July 17, 2007 by  
Filed under Online, Other blogs, Social Networking

Comments Off on Facebook

This collection of links is just a few things I’ve read recently about Facebook

Apparently MySpace is no longer cool.

Facebook has grown by 273% in Australia in the last four months alone, mainly thanks to university students.

But it’s also been “invaded by tons and tons of old people“.

MySpace and Facebook popularity is counted by the number of ‘friends’ you have.  But really, how many of them are friends (best link), or is ‘friend’ just being redefined?

Why iPhone is not ‘the next iPod’ …

July 1, 2007 by  
Filed under Media, Online

Comments Off on Why iPhone is not ‘the next iPod’ …

While this post by Steve Safran was all about the iPhone, in it he also touched on the meaning of the mobile web.

The mobile web is different from the desktop and laptop web. There are already mobile-maximized sites out there. But these are mostly just lite versions of web pages. The mobile web is different – people using it have different needs. What successful local media companies will pay attention to is how people use the iPhone and its upcoming competitors in new ways. They will build pages and generate content that people using the mobile web will want.

The media is trying hard enough to keep up with ‘desktop’ and ‘laptop’ web. Add ‘mobile’ web into the mix as a standalone page and content creation system, and you either have to increase the workload, the staff numbers, or both. Local and global media will have to make a decision about how important all this web stuff is. Is it just about keeping up, or is it about defining the rules and setting the trends as you go?

It’s easy to say – but what does defining the rules and setting the trends mean? I’m still trying to figure that out.


June 13, 2007 by  
Filed under Media, Online, Social Networking, Technology

Comments Off on Twitter

Social networking is all the rage at the moment.

I’ve signed up to a few popular sites to see how useful they are – and because I’m a complete nerd. I did hold off for a quite a while on signing up to some of these, but I now feel it’s almost a responsibility to be involved and try to understand them more.

I honestly haven’t put much effort into expanding my social networks across these sites yet, and hadn’t visited some for several months before writing this post.

I’m on Facebook, LinkedIn, Twitter, MySpace, Friendster… probably something else, but I can’t remember at the moment.

You can read about Twitter in this article in The Australian yesterday, where it’s suggested Twitter may not be a complete waste of time.

“There are people who talk about their frivolous daily activities,” Owyang says.

“I remove them. For me it’s more of a business communication tool than a frivolous personal introspection tool.”

LinkedIn has been described as invaluable for professional and career networking. The following is a profile link promotion button. It will probably be part of a future redesign of

View Dave Earley's profile on LinkedIn

And Twitter has been described as inane, which of course it can be, as can blogs. But there are useful ones out there too. The badge below may be incorporated into that redesign I mentioned.

follow earleyedition at

I love New Media

April 19, 2007 by  
Filed under Broadcast, Journalists, Media, Online, Videos

I really do love it. The possibilities are exciting, not only for what any single person could do in the city, but in the outback, in third world countries, in Siberia and Paris. One person, one small camera, and some editing software can go anywhere, at any time.

If New Media gets you going, and video journalism in particular, someone you should read is Rosenblum, a proponent of the VJ (video journalist) for the last 18 years – an expert.

What he argues is that quality doesn’t have to suffer when you send out a one-person crew. The VJ. A single reporter collecting vision. For a newspaper? A TV or radio station? A web-only publication? A personal blog?

Who cares? You can collect vision, and produce quality equal to that of expensive cameras and two or three-person crews, especially if you’re producing for the web.

Sure, don’t sacrifice quality just because you’re going to the web, but don’t waste your time or resources either.

On Tuesday I went out on my first story as a VJ. Myself, a camera, a tripod. The vision I got and the story I could have made, on my own, meant there can be no need for the journalist, the still photographer, and the two-person camera crew – all from the same media outlet.

What a waste! So lay off the other three and give one person the camera? Sure, if you want to diminish the quality of your news content – or you could increase your coverage by giving each one of them the freedom to go get their own stories.

My finished product on Tuesday wasn’t good for a few reasons:

  • On only my second use of the camera, I forgot one of the filtering functions I needed to press to get rid of the glare.
  • The heavy tripod had a loose leg-lock, meaning it was more of a bi-pod, which is incredibly less useful, especially when one leg suddenly retracts without warning in an attempt to dash the camera against the sidewalk.

So apart from a tripod that didn’t work, and a camera I’d only used for the second time, I remain enthusiastically convinced that single-operator VJs are the way to go.

Give me a camera. Let me practise. Send me away. I’ll show you what I can do.

Read Rosenblum – he’ll excite you about the prospect too.

Vale EU

March 2, 2007 by  
Filed under Pictures

Comments Off on Vale EU

In my lecture on European Political Issues, the lecturer put up this image by Turkish artist Burak Delier, and then asked 12 people to describe the image using no more than three words.

After the first volunteer had to have it pointed out that “racist, terrorism, Muslim” was probably not the vibe the Turkish artist was going for, we were subjected to a bit of long-windedness. Terms like disestablishmentarianism, and supercalafraj – okay, they weren’t thrown about, but everyone was trying for those big, impressive words.

My favourite was ‘bandaid assimilation’. My favourite that is, apart from my own bit of three word self-congratulation.

Where the veil?

Unfortunately, I knew both the levels would be lost and my brilliance not recognised simply by saying the words, but neither could I write it out for people. Not surprisingly, “Where, that’s W-H, where the veil. Question mark”, also lost them.



January 22, 2007 by  
Filed under News, Technology

Comments Off on iPhone

Apple recently announced the much-anticipated iPhone. It’s a camera-phone, an iPod, possibly a PDA, and wireless internet device.

One of the biggest considered drawbacks right now is the battery life, not to mention the possibility of locked-in two-year contracts with a phone provider. It may give you 16 hours of music, but only 5 hours of battery life when actually being used as a phone. While it is a rechargeable battery it’s not a replaceable one, except by Apple, so good luck with phone contact for however many days or weeks Apple keeps your phone after you send it in for a new battery.

Read all about it, and see the pictures, at iLounge.

Slow going

December 20, 2006 by  
Filed under Uncategorized

Comments Off on Slow going

This categorising of posts is a slower process than I had imagined it would be.

I haven’t dedicated to the task an appropriate amount of time, and so I’ve only just finished categorising the posts from April 2004, the first month of operations here at the Earley Edition.

A large part of the time was thinking up new categories. More will likely be added, but I’ll try to make them display in their proper tree structure in the sidebar.

The main benefit of that would be so that the different regions of the world are grouped under World Events, not just alphabetically with every other category.

Also to come are the old comments from when I was on Blogger. I have to import them by hand, which is also going to be a particularly long and drawn out process, but it will be done.

School 2.0

November 20, 2006 by  
Filed under Media, News, Podcasts

Driving the quiet streets of Brisbane in the last week, two school notice billboards caught my attention.

The first, from Our Lady of the Assumption in Enoggera, told how the Year Fours were almost done with their podcasts. Podcasts! My first thought is simply, “Cool.” Then logic kicks in and I think, “Wait, is that really important? Shouldn’t they be doing grammar or mathematics or something?” And then, finally, I kick logic in the teeth and say, “Learning the skills needed to work in a multimedia environment is probably the most important training those kids can get, and at such a young age, they’re off to a good start!” You’ve got to give credit to the teacher who came up with that project. The Year Four page at the school’s site doesn’t yet show the podcasts, but I’ll be keen to check them out if they do post them.

The second billboard was from the primary school I attended during my only year of primary education in Australia, Ashgrove State School. They took out Primary first place in the best web-based student newspaper category for their Kid’s eZine. It’s fairly basic in design and writing, with most of the stories about 100 words in length, but a great achievement for 6-10 year olds! My only suggestion to them would be to put dates on their stories so people know how current they are. My favourite story was one about Ashgrove sports teams written by four of the boys. In it they ask the question, why do Ashgrove sports teams achieve so much? The answer, they decide, is that “the coaches don’t yell, they encourage their teams with firm but quiet talk.” Great stuff.

This sort of information on school noticeboards is much more interesting than the usual “Congratulations Jack and Jane – State Finals”. Apart from Jack and Jane who may get a sense of pride seeing their name by a main road, the general public haven’t learnt much about any of the school’s (possibly) great programs. These boards actually caught my attention and made me interested in what the kids were achieving, underscored by what’s obviously an interesting and fun program. And what they’re doing is great. As I said before, giving young children practical training in a multimedia environment is setting them up for the future.

UPDATE: The title of the post, School 2.0, refers to the now commonly used term Web 2.0, the “supposed second generation of Internet-based services … that emphasize online collaboration and sharing among users” (from Wikipedia).

Easy on the inseam!

November 17, 2006 by  
Filed under Pictures

I am a fairly short person, about 175cm (5’8″) if I’m lucky. My family is short. We are a vertically challenged, stocky, German peasant sort of people. My wife is also short so, unless we get a genetic mutation, our offspring are likely to carry on being short. Not that there’s anything wrong with that. Jockeys are always in demand, and the low center of gravity makes short people harder to knock over, particularly if they’re stocky. Which I am.

As vertically challenged people, it can be difficult to find pants that fit to length. Generally in Australia pants are bought on waist size only, unlike in the US where you can choose both waist and leg measurements. This has particularly been a problem for me recently when buying new jeans that are so long as to almost trip me up.

Store assistant groping mannequin

Buying my last pair of jeans was an adventure in itself – at least for the store assistants pictured above – since the last pair my size had to be removed from the mannequin.

Unhemmed Jean leg

Note Exhibit A: a pair of jeans flowing well past my heel, and half way around my foot. Flares may be making a comeback, but I think this is taking it a little too far. So what can be done? Dry-cleaners offer a hemming service, but $15-$20? I think not!

When we were married Kate’s mum gave us an old Singer sewing machine. It sat unused until recently, when I decided something had to be done once and for all about my jean predicament. Note that since about the age of 14 while living at home I had to wash and iron my own clothes, as well as sew my own buttons back on. Yes, a modern day Oliver Twist, if you will.

And so I searched hither and dither on the internet for instructions on how to hem jeans. I seemed to have hit the jackpot at one forum where they talked of the hem tutorial to end all hem tutorials. But, alas, they noted the link had been taken down, and so the search continued.

Never fear, Fig and Plum referenced the very same tutorial (obviously it was a good one), but had also saved the Word document! ( also created a tutorial with pictures although the following tutorial is the one I used. And so, here, I present to you the document “Hemming Jeans Like a Pro”. You can also get it as a PDF if you prefer, although the file size is much bigger.

WordDocumentIconHemming Jeans Like a Pro.doc (0.2mb)
PDFDocumentIcon Hemming Jeans Like a Pro.pdf (2.1mb)

And so, having followed the instructions as best I could, you can see the results for yourselves.

Hemmed Jean Leg

Exhibit B: hemmed jeans, well-hemmed, if I say so myself.

Return next week for Home Economics 101, as I present to you, cooking with Dave. Or more accurately, cooking with Kate, with pictures and taste-testing by Dave.

YouTube, meet Google

October 10, 2006 by  
Filed under Media, News

Comments Off on YouTube, meet Google

Wow, it’s actually gone through – Google buys YouTube for $1.6billion. YouTube has gone from less than 1million visitors per month in August 2005, to 19 million visitors in August 2006.

Crikey – Google buys YouTube for a cool $US1.65 billion

Pajamas Media: GoogTube!:The $1.6 Billion Boys

LostRemote – Lessons learned from YouTube

LostRemote – Details of the Google-YouTube deal

LostRemote – Google buys YouTube

Google makes video play with YouTube buy | Tech News on ZDNet

Google buys YouTube for $1.65 billion – MSNBC

BBC NEWS | Business | Google buys YouTube for $1.65bn


October 6, 2006 by  
Filed under Uncategorized

This is my birthday present from my beautiful wife, Kate. It’s a copy of the Tiger operating system for Mac 10.4.6 – mentioned earlier here. For a while I’ve been looking forward to getting it, not so much for the features the operating system provides, but for the programs (free) that won’t run on the previous operating system. I already have a bunch of applications in a special “10.4+” folder patiently waiting for good use – or simply for playing – with Tiger.

But it’s still wrapped in plastic, and I have vowed not to take it out until I have completed all my assignments… I look forward to using it one day.

Well before use

October 4, 2006 by  
Filed under Uncategorized

If you were a lawyer, how successfully do you think you could you argue that the instruction to shake a can “well before use” was ambiguous, and in need of clearer definition?

Is it “Shake well before use”


“Shake well before use” ?

Could you argue the latter on behalf of a client for whom unfortunate consequences had resulted from not shaking immediately before use?

You be the judge.

No, I’m the judge. You be the lawyer.


September 29, 2006 by  
Filed under Uncategorized

Apart from the US senator who is afraid of the internet, the following references to online activity don’t make sense to me. And yes, I’ve seen and/or heard them.

  1. internets – how many was that?
  2. interweb – I guess it makes as much sense as intraweb, but I don’t like it. Having said that, it reminds me of:
  3. WWW page – it’s just a webpage now, brother.

Equally, when someone is giving a web address, things can get weird:

them: Alright, you ready? It’s H-T-T-P-colon-forward slash… are you okay?

me: What? Oh, yes, I’m just weeping for humanity. Please, continue.

All of that gibberish, and the idea for this post, came while writing my assignment for Mass Media in MS-Word. Microsoft says the correct spelling is capital “I”, Internet, as does the World Book Dictionary. To me, that’s on a par with the above-mentioned instances of unfamiliarity. What say you, dear reader?

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