Here’s a few things of interest I thought worth noting in the Pew MoJo report, otherwise known as (in very important and loud caps): THE EXPLOSION IN MOBILE AUDIENCES AND A CLOSE LOOK AT WHAT IT MEANS FOR NEWS
“… fully a third of all U.S. adults now get news on a mobile device at least once a week […] And for many people, mobile devices are adding how much news they consume. More than four in ten mobile news consumers say they are getting more news now and nearly a third say they are adding new sources.”
If you can do it without an app, do: “the use of news apps on mobile devices, which many publishers hoped would be a way to charge for content, remains limited. Most people still use a browser for news on their tablet.”
A very interesting finding on new digital customers, and digital customers who remain loyal to the print product. The latter prefer an app-based news experience that’s similar to a traditional reading experience of the physical product. This brings up development resourcing issues in retaining some readers while continuing to attract new readers with innovative designs.
Highlights from the Infographic, which can be found here: http://pewrsr.ch/P5dWGx
In 2011, iPad had 81% of the tablet market and Android just 14%. In 2012? iPad 52% and Android 48%. iPad people use their tablet more regularly and more for news – Android tablet users are more social, and get their news from shared links.
And if you think ’email is dead’, it’s still the most performed daily activity on tablets, and even moreso on smartphones. By a large margin. News is right up there too. Smart mobile-formatting + daily newsletters and email news alerts = Win for MoJo.
An interesting statistic for long-form journalism and social sharing: 90% of people who read in-depth articles on a tablet do it for personal use, while only 23% read in-depth articles recommended by friends and family.
And while readers are willing to pay for news, only 6% say they’ve paid directly for news on their tablet.
There’s also the Future of Mobile News Infographic Challenge. Play with all the data, submit your infographic, win, get featured by the Economist and Project for Excellence in Journalism (PEJ)!
I had an interview request about mobile journalism, or mojo, from Air Force News of all places.
The editor, Simone Liebelt, is a former student of Deakin University academic and mobile journalism expert Stephen Quinn, who recommended me as “one of the pioneers in Australia” for the story on Mobile Journalism trends. The following are some of the answers I was going to email in, but we ended up talking over the phone.
Read on for my ideas about using mobile phones for news gathering.
There are some pretty good jobs up for grabs at News Digital Media at the moment.
Due to the growth of the business we are currently looking for a talented and passionate Senior Video Journalist to produce journalistic video and multimedia content…
Due to the growth of the business we are currently looking for a talented and passionate Designer who will be responsible for the design of mobile sites and mobile advertising campaigns as well as online and print creative.
It’s good to see a growing awareness of the importance of user friendly mobile content.
Vodafone announced today they have signed a deal to sell the iPhone in ten of its global markets, including Australia, ‘later this year’.
Tuesday 6 May 2008
Vodafone to offer Apple’s iPhone in ten markets
Vodafone today announced it has signed an agreement with Apple to sell the iPhone in ten of its markets around the globe. Later this year, Vodafone customers in Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone network.
You have plenty of other multi-purpose phones – smart phone, PDA phone, Pocket PC phone – all of which do lots of good things. Is the iPhone the best? How does it rate against the others?
The mobile world is advancing towards that mythical ‘all-in-one’ device that can not only effectively meet the demand for multimedia use of phone, video, audio, image and web, but also realistically meet the needs of those publishing content on the go.
It’s a mobile revolution. The Nokia N95 can’t be bad if it’s the mobile platform of choice for the Reuters Mojo team, so does the iPhone live up to the hype?