Or it’s just some random links I had time to take note of.

Enjoy.

• Why Twitter matters for media organisations | Alan Rusbridger | Editor of The Guardian newspaper
  

  1. It’s an amazing form of distribution
  2. It’s where things happen first
  3. As a search engine, it rivals Google
  4. It’s a formidable aggregation tool
  5. It’s a great reporting tool
  6. It’s a fantastic form of marketing
  7. It’s a series of common conversations. Or it can be
  8. It’s more diverse
  9. It changes the tone of writing
  10. It’s a level playing field
  11. It has different news values
  12. It has a long attention span
  13. It creates communities
  14. It changes notions of authority
  15. It is an agent of change

  That’s just an excerpt of Alan Rusbridger’s full speech at the 2010 Andrew Olle Media Lecture, and it wasn’t all about Twitter. The full text, and audio, of Rusbridger’s speech, titled The Splintering of the Fourth Estate, is available from 702 ABC Sydney.

• Mobile Journalism Tools blog
  

  Our Mission
  Exploring best practices in mobile journalism
  Hear what The Experts have to say about the mobilejournalismtools blog.

• Blogging and commenting guidelines for journalists at The Guardian
  

  1. Participate in conversations about our content, and take responsibility for the conversations you start.
  2. Focus on the constructive by recognising and rewarding intelligent contributions.
  3. Don’t reward disruptive behaviour with attention, but report it when you find it.
  4. Link to sources for facts or statements you reference, and encourage others to do likewise.
  5. Declare personal interest when applicable. Be transparent about your affiliations, perspectives or previous coverage of a particular topic or individual.
  6. Be careful about blurring fact and opinion and consider carefully how your words could be (mis)interpreted or (mis)represented.
  7. Encourage readers to contribute perspective, additional knowledge and expertise. Acknowledge their additions.
  8. Exemplify our community standards in your contributions above and below the line.

• 10 ways journalists can use Storify | Zombie Journalism
  

  1. Organizing reaction in social media.
  2. Giving back-story using past content.
  3. Curating topical content.
  4. Displaying a non-linear social media discussion or chat.
  5. Creating a multimedia/social media narrative.
  6. Organize your live tweets into a story
  7. Collaborate on a topic with readers.
  8. Create a timeline of events.
  9. Display audience content from across platforms.
  10. Live curate live tweets from the stream.

• When Are Facebook Users Most Active? [STUDY]
  

  as in – when is your online audience most active?
  Here are some of the big takeaways:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

• The top 10 key lessons for hyperlocal journalism startups from ONA10
  

  1. Successful doesn’t mean beautiful
  2. Legal stuff isn’t rocket science
  3. There is no such thing as free content
  4. Follow the data
  5. Focus on money from day one
  6. Advertisers are buying your audience, not funding your stories
  7. Grants don’t come for free
  8. Focus on multiple revenue models
  9. Technology should be fast and cheap
  10. Stop whining and just do it

• Poynter Online – Shirky: The Shock of Inclusion and New Roles for News in the Fabric of Society
• Poynter Online – Rusbridger: Openness, Collaboration Key to New Information Ecosystem
• The Times’ Paywall and Newsletter Economics « Clay Shirky
• Virtualeconomics: News Corp’s paywall is about News Corp, not the Times

Who else can have an opinion on Clay Shirky’s Newspapers and Thinking the Unthinkable? Me, apparently, but maybe I’m coming at it from a different angle. When thinking of a business model destroyed, the first thing that came to mind was recent discussions about the individual as a brand. Specifically Andy Dickinson’s contribution to the Carnival of Journalism in December 2008, where he said 2009 is the year of the individual journalist. I’m not suggesting I have any answers, but here’s one of those fanciful theories: Maybe the individual as a brand can sustain news beyond “The Unthinkable”.

The December 2009 Carnival of Journalism host was Spot.us founder David Cohn and, ever the optimist, the topic of discussion leading into 2009 was Positive new media predictions for the year 2009. It was in this context, looking for the good in the approaching storm, that Dickinson predicted the rise of the individually branded journalist.

This post began as a comment on Ben Wilks’ blog, and is here expanded.

As “fixes” for the news industry go none have been found, and Clay Shirky suggests none will be found.  I’m in agreement with some of what Shirky says, that there is no single solution that will be able to be successfully applied to every newspaper or traditional media operation.

As someone who occasionally muses about the future of journalism, I no longer try to think of a panacea for the news industry, but rather about new approaches that might help the individual survive, whether they be content maker, distributor, or distiller. That leads to the question of what now defines a “journalist”, but I won’t go there now.

When applying to myself that consideration about what is best for the individual I don’t see it as selfish at all. If I can discover something that will financially sustain me as an individual journalist and, by extension, my family, it may also prove useful to others. Through my “brand” – be that this website, my other social networking homes, or my employer – I can distribute that information to others, and from there my success or failure can be adopted in full, copied, edited or mashed up to create a new, better solution.

As much as I dislike engaging in marketing-speak, I think it entirely plausible that the individual as a “brand” can be self-sustaining in niche reporting. Not only that, the individual can more quickly adapt as and when required to new technologies or techniques. If innovation is a faster process at the individual level, a higher volume and speed of experimentation allows ineffectual ideas to be sooner discarded and, for the optimist, a good chance of sooner solving their corner of the puzzle.

Any experiment, though, designed to provide new models for journalism is going to be an improvement over hiding from the real, especially in a year when, for many papers, the unthinkable future is already in the past.

Clay Shirky, Newspapers and Thinking the Unthinkable

Finally, if the individual creates something sustainable perhaps its form will successfully translate to larger groups. Maybe, just maybe, the sustainability discovered by and for just one person can eventually return full circle to a business model that can work for mainstream media.

If you haven’t read it, Shirky’s Newspapers and Thinking the Unthinkable (which, for a differing view, has been well critiqued by Adrian Monck) suggests the current situation newspapers are facing is similar to that of the introduction of the printing press around 1400. There was literary history before the printing press, where books were unknown, and literary history after the introduction of the printing press, where the old, impractical forms of reading were left behind. Shirky suggests the history people forget is that of transition, a time of wild experimentation and epic failure, where nobody could possibly know what a successful product was supposed to look like.

It is that history of revolutionary transition Shirky suggests newspaper journalism should consider itself to now be in. The “unthinkable” is that prospect that nobody wants to talk about, a business model that has so irrevocably changed that there is no going back to what was there before.

Further Reading:

Excellent post by Dave Cohn about “branding”:It is NOT personal branding – it’s Just living your life online.

Some Australian Twitter examples from Tiphereth: What’s in a name? More on building brand You.