Individual as Brand – Sustaining news during the Unthinkable

March 21, 2009 by  
Filed under Journalists, Media, Print

A picture from the top of the Geoman Press at ...

Who else can have an opinion on Clay Shirky’s Newspapers and Thinking the Unthinkable? Me, apparently, but maybe I’m coming at it from a different angle. When thinking of a business model destroyed, the first thing that came to mind was recent discussions about the individual as a brand. Specifically Andy Dickinson’s contribution to the Carnival of Journalism in December 2008, where he said 2009 is the year of the individual journalist. I’m not suggesting I have any answers, but here’s one of those fanciful theories: Maybe the individual as a brand can sustain news beyond “The Unthinkable”.

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New business models for News: Affiliate Marketing in the Year of the (individual) Journalist

January 3, 2009 by  
Filed under Delicious, Journalists, Online

Illustration of the concept of affiliate marketingImage via Wikipedia

  • If the news business model is broken, and 2009 is the year of the (individual) journalist – read Andy Dickinson – then will this be a new business model for the individual journalist? And will hackles be raised at the ethical implications for the “unbiased” news media?

    “to make money in a world saturated by media, marketers need your help getting attention for their goods. Attention – eyeballs, ears, minds – is one of those intangible things that has huge value to companies needing to sell stuff. One of the quickest ways to start making money … is to do affiliate marketing. “

Originally from my auto-posting daily Delicious links, I have cut this back to just the link I have added comment to. This is in preparation for a blog redesign, where I no longer want posts titled “links for YYYY-MM-DD”. A live stream of Delicious links will also always be available in a sidebar widget and/or stand-alone page.

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