In a nutshell, in order to reduce the effectiveness of “click-baiting headlines”, Facebook say they’re going to give more weight to time on site. Or, more correctly, they’re going to give more weight to time off site – away from Facebook. Without clearer explanation from Facebook this is somewhat of an unknown – so is less in your control than you might think. More on that below.
Here’s why NYT probably won’t implement its brilliant innovation report, and neither will other organisations
This is a test post
The NYTimes probably won’t implement its brilliant innovation report. Most papers will fail to do similar. Here’s why: http://bit.ly/RWXWsF
On April 9, 2004, the earley edition – as a blog – was started with an inauspicious post titled: IT’S OFFICIAL. And it was officially bad. More along the lines of awkward #FirstTweets with nothing to say.
Aside, I recently earned a mention from the ABC in their #FirstTweet by Australian news outlets roundup, because the first Brisbane Times tweet (still on record) was a reply to me… But dig a little deeper and their REAL #FirstTweet was deleted. #scandal! Read more
I was genuinely shocked to hear late last week that Digital First Media’s Project Thunderdome was shutting down. Whether accepted or not by the network of papers it was serving, it was a bold project with a plan to save newspapers with a new model for news.
I was lucky enough to visit the Project Thunderdome office in New York just after they started, while on my CNA scholarship trip in 2012. Between the New York office and visiting the Journal Register properties in Connecticut, I was able to meet Jim Brady, Steve Buttry, Matt DeRienzo and even John Paton. Read more
Choose the perfect typeface for every project. Here’s how... via massive flowchart!
Want to save $400m? Just print in a different font! School kid shows US Government how to save big bucks on ink costs. http://cnn.it/1lt8A6Q.
It begs the question/s – as arguably the biggest printers in the world, how many iterations of font and ink have newspapers gone through over years of cost-cutting. With margins of error in newsprint, you couldn’t go too fine.
Also, if ink really is “two times more expensive than French perfume by volume,” that also says something about the cost of being in the newspaper business.
Twitter announces Nielsen Twitter TV Ratings to be launched in Australia. Pretty exciting news for advancement of social audience measurement: http://bit.ly/1hcHZnB
Meanwhile, they quietly shutter the TwitterMusic app. The We Are Hunted team had already left…
Wow. Need an image for your blog/site? Getty, the world’s largest photo service, is now ‘free’. For embeds, anyway. http://buff.ly/1h5nqe7
Get your thinking hats on – each of these images would normally cost $65.
This question was asked in a LinkedIn group for newspaper professionals a while ago.
SOCIAL MEDIA: In your opinion which department should administer your organization’s Social Media properties? Do they really have the knowledge/tools to be successful? What’s your experience?
I’m interested in your thoughts. While the context was newspapers’, there’s no industry bias in the question itself, so if you want to leave your thoughts, why not let us know what industry you’re in as well? Below you can see how I replied to the question.
There were about half a dozen replies in the thread, but I was surprised to see they were mostly in favour of Marketing ‘owning’ Social Media across the organisation to control brand and brand messages. Moreso, the view was generally that Marketing is better equipped than Editorial to create a Social Media Strategy focused on business needs, and to execute that strategy in view of dollar values, KPI measurements and ROI. Clearly these were Marketing people, so naturally they were approaching it from a Marketing perspective.
There were some very good responses from extremely experienced industry people, including those who favoured a mixed approach to responsibility. I would link to the conversation, or detail more of what others said, but it’s a private LinkedIn group, so the content stays there.
I could have written more, and I’ve expanded a little bit in this post, but now you can read the ‘quick’ response I gave. What do you think? Which department in a media organisation should administer the social media properties?
This was my response:
While marketing can definitely help with strategy, sourcing tools for and measuring targets, audience growth through social competitions and promotions of content through something like Facebook Ads, I’m firmly of the belief that the day to day management of social needs to be in the hands of Editorial. And definitely NOT Advertising. Particularly so for social media accounts that carry the name of the publication, and are effectively the public voice of the organisation to readers across social media.
This is for the same reason Editorial takes charge and handles production of the newspaper – it is the stories/content produced by Editorial that drive reader engagement across any platform.
Marketing has a place in the social media mix, definitely, but I’d agree with what was said right at the start about B2B and B2C client bases. Marketing can handle B2B and limited B2C, but it’s Editorial’s responsibility to engage with readers. We have also had, and I have helped develop strategy for, specific Marketing social media accounts around programs at the newspaper. Like business awards or youth awards, these rightly sit with the Marketing department, who manage the content and interactions from those program’s accounts.
I could write more, but I must run. If I had time to go on, I would talk more about providing breaking news and sourcing news and contacts via social media during a breaking news or crisis event. Those are purely news and editorial judgements being made on the fly, with very serious consequences, and not something I would be comfortable having Marketing involved in. Much more could be discussed about that. Final thought, when readers complain, who takes the phone call? Editorial, where ultimately the Editor takes responsibility for the content.
I think in almost every industry other than news media, the natural answer is Marketing. It’s social media marketing, after all. It’s generally marketing who produce the ‘content’ that is customer-facing. In the media, Editorial not only produce the entire body of content that the consumer sees, but they also have to back it up in what can at times be an environment hostile to the message or story being aired publicly. This is a much trickier environment than mere brand marketing.
Does Editorial have the tools or training to manage this environment effectively? Yes and no. Not every Editorial person needs to have the full skill set for managing the brand account, persona, and interaction. Just as Marketing has people with different skills, Editorial needs a group of people – even if it’s not a formal or full time Social Media Team – who have the skills, knowledge and tools to manage social media effectively whether it’s rolling crisis updates or promoting a lifestyle piece on the weekend’s cat show. That’s my shout out to Veronica Corningstone.
Here’s a few things of interest I thought worth noting in the Pew MoJo report, otherwise known as (in very important and loud caps): THE EXPLOSION IN MOBILE AUDIENCES AND A CLOSE LOOK AT WHAT IT MEANS FOR NEWS
“… fully a third of all U.S. adults now get news on a mobile device at least once a week […] And for many people, mobile devices are adding how much news they consume. More than four in ten mobile news consumers say they are getting more news now and nearly a third say they are adding new sources.”
If you can do it without an app, do: “the use of news apps on mobile devices, which many publishers hoped would be a way to charge for content, remains limited. Most people still use a browser for news on their tablet.”
A very interesting finding on new digital customers, and digital customers who remain loyal to the print product. The latter prefer an app-based news experience that’s similar to a traditional reading experience of the physical product. This brings up development resourcing issues in retaining some readers while continuing to attract new readers with innovative designs.
Highlights from the Infographic, which can be found here: http://pewrsr.ch/P5dWGx
In 2011, iPad had 81% of the tablet market and Android just 14%. In 2012? iPad 52% and Android 48%. iPad people use their tablet more regularly and more for news – Android tablet users are more social, and get their news from shared links.
And if you think ‘email is dead’, it’s still the most performed daily activity on tablets, and even moreso on smartphones. By a large margin. News is right up there too. Smart mobile-formatting + daily newsletters and email news alerts = Win for MoJo.
An interesting statistic for long-form journalism and social sharing: 90% of people who read in-depth articles on a tablet do it for personal use, while only 23% read in-depth articles recommended by friends and family.
And while readers are willing to pay for news, only 6% say they’ve paid directly for news on their tablet.
There’s also the Future of Mobile News Infographic Challenge. Play with all the data, submit your infographic, win, get featured by the Economist and Project for Excellence in Journalism (PEJ)!
My tagline on Twitter has for many years now been “One digital convert at a time”. That was more a reflection of my limited ability to change the world – a quip to humour those who saw digital as an oddity – not a desire to continually and repeatedly convince obtuse individuals that there was in fact a future in digital. For years, whether they knew it or not and especially now, nobody has that sort of time to waste ignoring digital, waiting until they’re persuaded to listen.
One digital convert at a time was never enough anyway, all it did was express a sentiment that we who believed were willing to chip away at the obstructionists. After years of inaction I have lost patience. I am no longer content with chipping away.
Convert thee to digital or risk eternal damnation and suffering in the fires of irrelevance.
It’s not a call to scrap everything, just to accept that digital participation is no longer optional, so embrace it. And we don’t need any more blog posts titled: “Web skills journalists need in 2015″. That list has hardly changed since 2007.
Bring on the revolution.
This rant marks the eight year anniversary of the earley edition.
It’s been a long year for me, but an almost non-existent one for the earley edition. Blogging is dead, long live the blog (in 2012)!
For those who didn’t know, I’ve been online editor at Quest Community Newspapers – questnews.com.au – for almost 18 months now! Time flies, and the last six months of the new website has been like a speeding freight train. A few nudges here and there to make sure it stays on track, but expect to be crushed if you get in the way. Sometimes I have to get in the way, so the last six months has been a particularly hard slog (more so for my family, who have seen me briefly and sometimes not at all), but I’m looking forward to a bigger and better 2012. Not just at work, but here too at the earley edition!
In the last few weeks I’ve had Kristofor Lawson on deck full time as my deputy online editor at Quest, so there are exciting times ahead. 2012 is going to be massive, prepare to be blown away ;) It definitely won’t be less work with an extra set of hands!
Anyway, here’s a fun earley edition Christmas message, featuring the indomitable first edition (Miss 2), and introducing the second edition (Mr 0.75). [abridged version]
With all the social media kudos being given to the Queensland Police Media unit in the last six months, this will be another instructive case study for them.
It may not be self-evident to the casual observer just from looking at the timeline of tweets below, but there’s a PR storm brewing over how Queensland Police handled the matter on Twitter.
Is this an example where a live response wasn’t the best tactic?
Twitter may have worked brilliantly for Queensland Police in the dissemination of emergency information, but they could have better handled the immense pressure they were coming under from Twitter users who demanded a response to Ben Grubb’s initial arrest tweet.
The main points of why this has turned into a very bad PR exercise for Queensland Police Media.
1. Be sure before you tweet; [blackbirdpie url=http://twitter.com/QPSmedia/status/70427773159735296]
2. Don’t snap back, or take the criticism personally, and; [blackbirdpie url=http://twitter.com/QPSmedia/status/70431825901785088]
3. Try not to appear flippant when acknowledging your mistakes [blackbirdpie url=http://twitter.com/QPSmedia/status/70630340032593920]
A good question during Stilgherrian’s live stream of Det Supt Brian Hay’s media conference at AusCERT was, “When was the last time Queensland Police arrested a journalist?” Anyone know the answer to that?
See Det Supt Brian Hay’s media conference on USTREAM here, or embedded in the Storify below.
Check out this video, showcasing the Knight Ridder Information Design Lab’s concept tablet news device. With personalised news feeds, articles read aloud and even voice command recognition, it sounds like it could be a news application being developed for the iPad right now.
Only this is 1994.
Imagine where digital news distribution could be by now if, in 1994, Knight Ridder had been able to build that “bridge of familiarity to get us from the ink on paper product into the digital world”.
Maybe a media company could have come up with a user experience like Flipboard a decade ago, or been innovative enough to create a new communication platform like Twitter, instead of constantly being left behind or playing catch up. Suffice to say, the industry would pretty well know by now what works and what doesn’t.
Instead, the merits of all manner of form and function in the digital news process are still being discussed, tested, failed miserably and, if we’re lucky, refined until successful.
Roger Fidler, director of the Knight Ridder Information Design Lab, says in the video:
“This is one of the most exciting places to be in the newspaper industry today. This is where I think we’re going to play a role in changing history.”
Maybe an idea before its time, but one that really could have changed the history of digital news if it had succeeded.
I wonder where Roger Fidler ended up. (UPDATE: Roger Fidler is Program Director for Digital Publishing at RJI, the Reynolds Journalism Institute)
and from Wikipedia:
“Knight Ridder had a long history of innovation in technology. It was the first newspaper publisher to experiment with videotex when it launched its Viewtron system in 1982.”
UPDATE: This was on Mashable in August 2009!
Thanks to @garykemble for the heads up.
And in an interview that same year, Roger Fidler said the tablet concept was never built because screens were too heavy and required too much power. See the May 2009 Bloomberg interview with Roger Fidler here: http://bloom.bg/iiMio0
For all of us tragics who went to the blank news.me website all those months ago and signed up for an email alert, well today’s the day! News.me for iPad has launched. They’re saying all you need is an iPad and a Twitter account, but you don’t even need an iPad…
For those without an iPad, you can get the same stream ‘digest’ via email.
I’m yet to get beyond opening the app and authorising my Twitter account (it’s Good Friday!), but the recommended/featured users for me to follow were very digital news media centric. That’s great if the app has picked up on my area of interest already, based on my bio and who I follow.
I imagine it’s more than a glorified Twitter stream. It should be! You can get that through Flipboard, Zite, and numerous other great apps without paying a $1.19 per week subscription ($0.99 in US).
Read the full email from news.me below:
News.me is a different kind of social news experience that shows you not just
what your friends are sharing on Twitter, but also what they are reading—a great opportunity to read over the proverbial shoulders of close friends and mega-interesting writers and thinkers alike. All you need is an iPad and a Twitter account to get started!
Want to read more about News.me, how it started and who’s behind it?
Thanks and let us know what you think!