Facebook news feed changes. Again. ‘Clickbait’, image posts and organic reach

August 27, 2014 by  
Filed under Social Networking

Facebook news feed

Despite appearances, plush ‘f’ is not the Facebook logo. © Dave Earley | the earley edition

Facebook has introduced more changes to the news feed that will significantly affect news distribution on the platform. Their news feed changes always do but, for what it’s worth, I think this change – announced on Tuesday and aimed at “click-baiting headlines” and “sharing links in posts” – is the most important so far for publishers.

In a nutshell, in order to reduce the effectiveness of “click-baiting headlines”, Facebook say they’re going to give more weight to time on site. Or, more correctly, they’re going to give more weight to time off site – away from Facebook. Without clearer explanation from Facebook this is somewhat of an unknown – so is less in your control than you might think. More on that below.
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