The day Times New Roman died
Want to save $400m? Just print in a different font! School kid shows US Government how to save big bucks on ink costs. http://cnn.it/1lt8A6Q.
It begs the question/s – as arguably the biggest printers in the world, how many iterations of font and ink have newspapers gone through over years of cost-cutting. With margins of error in newsprint, you couldn’t go too fine.
Also, if ink really is “two times more expensive than French perfume by volume,” that also says something about the cost of being in the newspaper business.