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Media Reading from the earley edition

November 23, 2010 by  
Filed under Media, Mobile, Social Networking, Training

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I don’t have time to write real blog posts, as evidenced by my lack of updates here at the earley edition. Consider this a curated reading list of carefully selected items, which are of great and enduring import to the changing media landscape.

Or it’s just some random links I had time to take note of.

Enjoy.

  • Why Twitter matters for media organisations | Alan Rusbridger | Editor of The Guardian newspaper
    1. It’s an amazing form of distribution
    2. It’s where things happen first
    3. As a search engine, it rivals Google
    4. It’s a formidable aggregation tool
    5. It’s a great reporting tool
    6. It’s a fantastic form of marketing
    7. It’s a series of common conversations. Or it can be
    8. It’s more diverse
    9. It changes the tone of writing
    10. It’s a level playing field
    11. It has different news values
    12. It has a long attention span
    13. It creates communities
    14. It changes notions of authority
    15. It is an agent of change

    That’s just an excerpt of Alan Rusbridger’s full speech at the 2010 Andrew Olle Media Lecture, and it wasn’t all about Twitter. The full text, and audio, of Rusbridger’s speech, titled The Splintering of the Fourth Estate, is available from 702 ABC Sydney.

  • Blogging and commenting guidelines for journalists at The Guardian
    1. Participate in conversations about our content, and take responsibility for the conversations you start.
    2. Focus on the constructive by recognising and rewarding intelligent contributions.
    3. Don’t reward disruptive behaviour with attention, but report it when you find it.
    4. Link to sources for facts or statements you reference, and encourage others to do likewise.
    5. Declare personal interest when applicable. Be transparent about your affiliations, perspectives or previous coverage of a particular topic or individual.
    6. Be careful about blurring fact and opinion and consider carefully how your words could be (mis)interpreted or (mis)represented.
    7. Encourage readers to contribute perspective, additional knowledge and expertise. Acknowledge their additions.
    8. Exemplify our community standards in your contributions above and below the line.
  • 10 ways journalists can use Storify | Zombie Journalism
    1. Organizing reaction in social media.
    2. Giving back-story using past content.
    3. Curating topical content.
    4. Displaying a non-linear social media discussion or chat.
    5. Creating a multimedia/social media narrative.
    6. Organize your live tweets into a story
    7. Collaborate on a topic with readers.
    8. Create a timeline of events.
    9. Display audience content from across platforms.
    10. Live curate live tweets from the stream.
  • When Are Facebook Users Most Active? [STUDY]

    as in – when is your online audience most active?
    Here are some of the big takeaways:

    • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
    • The biggest spike occurs at 3:00 p.m. ET on weekdays.
    • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
    • Fans are less active on Sunday compared to all other days of the week.
  • The top 10 key lessons for hyperlocal journalism startups from ONA10
    1. Successful doesn’t mean beautiful
    2. Legal stuff isn’t rocket science
    3. There is no such thing as free content
    4. Follow the data
    5. Focus on money from day one
    6. Advertisers are buying your audience, not funding your stories
    7. Grants don’t come for free
    8. Focus on multiple revenue models
    9. Technology should be fast and cheap
    10. Stop whining and just do it

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