Comments on: SMO: Social Media Optimisation

By: Dave Earley

Dave Earley — Tue, 27 Jan 2009 00:31:50 +0000

@Barry, Thanks for stopping by, and thanks for the comment, particularly on that post! I wrote that…April last year I think, and was much honoured to get a Delicious bookmark from @10000words :) Cheers.

By: Barry

Barry — Mon, 26 Jan 2009 18:41:05 +0000

well said its the next chapter of seo

By: Dave

Dave — Tue, 15 Apr 2008 11:04:25 +0000

Description of SMO at Wikipedia, linked to at start of article:
“(SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.”

By: Remi

Remi — Sat, 12 Apr 2008 06:01:05 +0000

SMO is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.

By: Dave

Dave — Fri, 11 Apr 2008 22:22:14 +0000

Hi Nica,

No, I don’t think SMO will replace SEO, for the exact reason you stated.
People will still search for content, and so the SEO part of the equation will remain important, but where will the majority of the actual hits come from?

I suspect it will be SMO, and I think we’ll see less people actually searching for content.

Although the drop in searches won’t be dramatic, if one person searches and then shares the result with 5, 10, 50 or 100 other people – that is the number of people who probably won’t use a search engine to find the same content. Someone has already done the searching for them, found useful content, and shared it.

But again as you said, the initial search is still important, which means SEO likely won’t be dropped in favour of SMO, you’ll simply see them complementing each other.

By: SMO To replace SEO As We Know It?

SMO To replace SEO As We Know It? — Tue, 08 Apr 2008 01:20:37 +0000

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By: links for 2008-04-05 :

links for 2008-04-05 : — Sat, 05 Apr 2008 23:37:19 +0000

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