Email is old news to Generation C
January 31, 2008 by Dave Earley
Filed under Media, Online, Podcasts, Social Networking
On the LAMP blog, a podcast with Head of Innovation at Nine MSN Jennifer Wilson is instructional for those pushing online news as a social, sharing medium.
She describes Generation C as the 12-24 age range, who think email is for their parents – it’s outdated. They almost exclusively communicate via social networking.
So what are online news sites doing to push every possible integration with social networking sites to increase coverage in this demographic – other than selling out news coverage for entertainment?
The New York Times has started text message news alerts via keywords
I’m not sure how the text message news alerts are different than the text/im/web updates that are already available through their various New York Times Twitter updates. I imagine having the in-house control of text message distribution of news opens more possibilities for monetisation of that media further down the track, rather than waiting for Twitter to start advertising.
The New York Times also has a Facebook page (approaching 10,000 ‘fans’) and Rob Larson, vice president of product development and management at NYTimes.com said, “We intend to use every available platform to disseminate The Times’s quality news and information.”
via The Editors Weblog
The New York Times is by no means the only media organisation experimenting with digital access and social networking for news. They’re just recognised as one of the leading ones.
In Australia, very few news organisations use Twitter. As full disclosure, before I continue, I’m a journalist at The Courier Mail newspaper, where I worked as an online multimedia producer until December last year before moving into editorial.
I set up Twitter accounts for all of The Courier Mail’s news sections in early October last year, making our newspaper one of the only two news outlets in Australia using Twitter (that I have found), and definitely one of the largest media contributors to Twitter by number of content categories, but not necessarily volume of content.
Our current crop of 20 Twitter user accounts are providing free SMS/IM updates on topics ranging from sports, to business, to breaking news, all with tinyurl links to the original story content. I’m now trying to find time to play around with a Facebook page for The Courier Mail, although I rarely have any spare hours at home to spend doing that.
During the process of setting up these Twitter accounts, I did a search to see if other Australian news outlets were already using Twitter.
Of News Limited mastheads, apart from The Courier Mail, none of the other existing News Ltd Twitter users have posted.
Of Fairfax mastheads, only The Age has a single feed, last updated in May 2007.
The ABC has two feeds – one of which I follow to receive local news alerts on my mobile phone.
Fairfax masthead sites
- Sydney Morning Herald – none, although there is a user account for an SMH columnist
https://twitter.com/samanthabrett – last and only update May 2007 - The Age – http://twitter.com/theage – last update May 2007
- Brisbane Times – none
- http://twitter.com/abcnewsbrisbane – regularly updated through day
- http://twitter.com/abcnews – regularly updated through day
- http://twitter.com/abcrn – ABC Radio National – deleted since December
- http://twitter.com/abctv – an example of a squatter. Two updates, one of which is “can’t believe this one wasn’t taken”.
News Limited masthead sites
- The Australian – https://twitter.com/theaustralian – never updated
- The Daily Telegraph – https://twitter.com/dailytelegraph – never updated
- The Herald Sun – http://twitter.com/heraldsun – never updated
- AdelaideNow – https://twitter.com/adelaidenow – never updated
- PerthNow – https://twitter.com/perthnow – never updated
- The Mercury – https://twitter.com/themercury – never updated
- NT News – none
- The Courier Mail – 20 Twitter accounts (as at January 31, 2008) updated whenever new content available on site
I am assuming the unused Twitter accounts above belong to these publications, but it’s entirely possible someone could simply be ’squatting’ on the Twitter user names.
A search for “news” in Twitter, yields a lot of results. Here are just a few (listed as their Twitter user name) that may be of interest – financialtimes, npr news, cbcnews, wired, ITN_NEWS, BBC, SkyNewsBusiness, indianews, SkyNews, and CNETNews.
In the UK, the BBC and Sky have a larger selection of Twitter updates that can be followed.
The 2007 federal election was approaching when I was working on the Courier Mail Twitter accounts so, having already written a story about politics and social networking, I had a look at what political parties had on Twitter.
At the time the results were:
Greens: http://twitter.com/Greens
Three updates in total, all on August 2, 2007, that are worth mentioning.
The Greens have established a twitter and are testing it.
04:11 PM August 02, 2007
Do you receive my Greens twitter?
04:26 PM August 02, 2007
Hrrrmmm, if I was 14 I’d know exactly what would happen
06:39 PM August 02, 2007
Liberal (both spoofs)
http://twitter.com/johnhoward
http://twitter.com/johnhowardfacts
Labor: none
Democrats: none
Nationals: none
In 2008, however, the Greens seem to have got their act together with a Twitter page feeding from the Greens Blog website.
https://twitter.com/greensblog
I also didn’t find this during the election last year , but https://twitter.com/kevinrudd is another spoof Twitter account.
