ACP Magazines announced today it was closing down Australia’s longest running magazine, The Bulletin, effective immediately.
Circulation has fallen from a high of 100,000+ in the mid 90s to just 57,000 in the last audit in September 2007.
The press release said the trend was “symptomatic of the impact of the internet on this particular genre”.
Surprisingly, The Bulletin will not remain in online form.
Director of Communications for PBL Media Arabella Gibson said there will be no online presence remaining, and the website would likely be taken down over the coming weekend.
At the end of the release, some information about ACP Magazines boasts that of its stable of 70 international magazines, “integral to its success are vibrant, information-packed reader websites”.
The Bulletin website is certainly information-packed, perhaps it’s just not ‘vibrant’ enough.
- ABC: Union blames media ownership changes for Bulletin’s death
- Crikey.com editorial and article.
- ACP Press Release
- The Bulletin online (link active as of noon Thursday, January 24)