Video sharing grows – where the news?
According to a recent survey, daily visits to online video sharing sites doubled in 2007.
As online visits and online video viewership grows across every demographic, where does online news video fit in? The online department of a newspaper can’t cover every story in video, and shouldn’t be expected to. In Australia, international or national video stories for newspaper sites come from wire services, such as Reuters or Sky News video.
There’s no reason, however, for them not to come from independent video makers, or user-generated content, because they are competing with video-sharing sites.
What online newspapers should be doing better is local news video. They’re better placed and have better local knowledge to make the story more personal for their viewers. If they won’t do it themselves, providing the platform for user-generated content to appear could also be a ‘ratings’ winner.
User-generated ‘news’ content can be uploaded to a slew of video sharing sites, but it’s effectively invisible if people don’t know where it is or how to find it. Create the platform, and viewers will come to you for the people’s news, supplemented by your own. It doesn’t have to be extremely difficult either.
The Pew Internet: Video Sharing report showed that 15 per cent of respondents had visited a video-sharing site within a day, compared to 8 per cent in the survey a year earlier.
Overall, 48 per cent of those surveyed reported ‘ever’ visiting a video-sharing site, up from 33 per cent in 2006.
The largest percentage growth of users visiting video-sharing sites daily came from high school graduates, whose usage grew from five to 13 per cent, and was followed by women, who jumped from five to 11 per cent.
The largest demographic of daily video-sharing site users in 2007 was the 18-29 age bracket, of whom 30 per cent reported daily video views. The next largest demographic was men, of whom 20 percent reported using a video site ‘yesterday’ in the survey.
The only demographic in the survey not to record a growth in daily usage of online video sites was people aged 65 and over, who remained unchanged at four per cent use.
From a Pew Internet report from July 2007, half of those who view videos share the link, while three quarters of online video viewers reported receiving video links from others.
Pew Internet: Online Video.
Make your news video shareable, or even easier to view, and again the viewers will appreciate it.