In a continuing push to break new ground in digital media, ABC (Australia) has released ABC Now, a desktop media player for select ABC digital content.
The potential of this application is huge. When I read the description of what it would do, I couldn’t wait to try it. Unfortunately the interface isn’t entirely user-friendly at the moment, but it’s in beta, so expect something great to come.
For what is obviously planned for this media player the ABC is again demonstrating why Australians go to them for original online audio and video content – because they try to make it easily accessible.
Often they succeed in the attempt, and that’s why their podcasts and vodcasts have enjoyed such popularity. ABC digital content has succeeded because it is available. If there’s not much to choose from, people move on. The ABC’s integration online of text, audio and video content is impressive, to say the least.
If you haven’t seen it, check out an example of their in-page video player on this story.