Hulu – the News tube
Earlier this year it was announced that News Corporation was developing a YouTube killer. It was to be their own video serving site that was going to deliver full-length TV shows in a partnership with NBC, rather than the perceived notion (misguided I think) of the worthless fare served up on YouTube.
The News Ltd paper I work for (full disclosure) went so far as to declare in March 2007 that “YouTube’s dominance of online video content is about to end”.
Hulu.com is the outworking of that effort and is now in beta, and it’s looking pretty good.
Something very few news sites are doing today is incorporating social networking opportunities into their structure. Even less are incorporating social networking into their video content – which remains for the most part clunky and unappealing.
Hopefully Hulu will change that for News Ltd/Corp. This aspect of the current beta player is promising.
The â€œembedâ€ function allows you to set in and out points, so you can embed just a selected chunk of a video clip on your blog.
I really hope this technology gets rolled out to all News Ltd/Corp sites, because it will exponentially enhance video content accessibility.
A review of Hulu at LostRemote.