If you’re a TV station dabbling in online content, Steve Safran of Lost Remote urges you to put more than your video “left-overs” online.Â Shoot content exclusively for the web, or at least tailored with a web audience in mind.
Also, if your “talent” isn’t talented enough to be on air, why are they talented enough to be online?Â Be very clear here, he’s not saying they shouldn’t be online, but that television and web are different.Â Tell people not to think of themselves as speaking for television, and the imperfection and quirkiness of being themselves can be the selling point.
As Safran says, there is a difference between “real and quirky” and “bad delivery”.
via LR – The web is not the TV minor leagues
A while ago I mentioned the impending launch of CitizeNews. It is now live.
Our mission is to aggregate the work of talented video journalists of great diversity and distinction whose work is characterized by a powerful individual vision. We are constructing a digital platform where video journalists chronicle the world as they work to interpret its peoples, issues, events and personalities.
David Lazarus in the San Francisco Chronicle argues that, for newspapers to “survive in an age of free online content” they need to start charging for the use of their products online.
The argument is counter-intuitive.Â It is an age of free online content.Â That is the fact. Â
If newspapers start charging for their online products, they won’t survive in this age of free online content.Â People will simply go elsewhere.
Should newspapers sue Google or Yahoo for their content appearing on news aggregators?Â No, but perhaps in their concern they could collaborate with Google to count online readership.Â Surely another way of counting online readership for individual mastheads could be when they are read externally, in the same way RSS readership can be counted even when your site is not visited.
Also stake claim to some of the advertising click, or visit length, revenue being collected, and it becomes desirable to a media outlet that their content is seen freely by as wide an audience as possible.
Whatever else, newspapers must demonstrate that their online content has value.
“The students I teach really do believe that everything on the Internet is theirs for the taking,” Kirtley said. “Young people have been conditioned to believe that they’re entitled to this content.”
It’s time for newspapers to condition them otherwise.Â
No, it is time for all media outlets with online interests to demonstrate their content has value, and then to stop harping and work a bit harder at figuring out how they’re going to get advertising to pay for it – in the same way the advertising pays for their print stable.
Did you have a crazy week in Thailand last year?Â How about a wild ride on a yak in inner Mongolia recently?
The Travel Channel, with Michael Rosenblum, launched a new series called What’s Your Trip earlier this year.
They’ll pay up to $1000 for travel-related videos used on air so if you could use the dosh, and you took your video camera with you anyway – why don’t you see if you’re good enough?
The actual website for What’s Your Trip is a little busy… read Rosenblum’s pitch here.
What television news could be: a marriage between beautiful image manipulation and serious news.
Instead, what do we do? Stand ups? People eating bugs. Guess Whoâ€™s Coming to Decorate. What a tragic waste.
A great deal of the banality of television was inherent in the technology. When cameras were big and heavy and bulky there was a natural disincliation to use them creatively. We were content to perch them on a tripod and roll tape. The result: static.
Small, hand held digital video cameras have the potential to do for television journalism what Leicas did for photo journalism – create a very different looking product – one that is more intimate, more immediate and much more powerful.
if we have the courage to changeâ€¦â€¦
We could, of course, continue to use these small cameras to replicate what we do already.
We could also mount a leica on a tripod and take a very stiff formal photograph.
But that would be a waste of vast potentialâ€¦.
The Pew Research Center has released a report about online video usage in the US that shows more than half of all adults have downloaded online video at some point, and 20% regularly watch online video every day.
To make the online video point, Jeff Jarvis of Buzzmachine.com has put together a video entry about the research findings.
From the Pew survey link:
- Online video now reaches a mainstream audience; 57% of online adults have used the internet to watch or download video
- Three in four young adult internet users watch or download video online
- News video is the most popular category for everyone except young adults.
- More than half of online video viewers share links to the video they find with others.
- Most online video viewers have watched online with other people.
- Professional videos are preferred to amateur productions online, but amateur content appeals to coveted segments of the young male audience.
- Few pay to access online video.