I haven’t got the time to go into the specifics, but search engine optimization (SEO) is one of the most important aspects of web production and driving traffic to your site. The following seven articles will give you more than enough information to get started with.
- How to Write Magnetic Headlines
- SEO Copywriting 2.0
- Copywriting 101: An Introduction to Copywriting
- Blog Architecture: The reason Iâ€™m ignoring your blog
- SEO with WordPress for beginners
- How to Attract Links and Increase Web Traffic â€“ The Ultimate Guide
- The Definitive Guide to Semantic Web Markup for Blogs
In truth these aren’t necessarily the top seven SEO articles ever written.
What is true is that they are all excellent guides to what everyone in web production should be looking out for.
The last two posts have been embedded video content that I’ve been giving out as my video portfolio.
In that light, I’ve created a Portfolio category which also includes a radio interview submitted during a broadcast course, as well as another early podcast.
It won’t be the definitive portfolio, but at least for now I can add a few things to that category so some of this blog’s content can actually be found.
These two videos were done during a two-week internship at ABC TV. Unlike The Courier Mail videos the work here was much more like that of a regular television journalist, simply reporting while the technical aspects of shooting and editing are handled by a camera person and editor.
Title: Innes Follow
Contribution: Wrote and read script, picked out grab selection and included piece-to-camera
After the disappearance of a Brisbane schoolgirl in Sydney, I went with a camera person and journalist to cover the story locally. At the time of the report ABC was still not naming the girl, and so in this report she is also not named. A piece-to-camera was included for the purposes of a portfolio.
Title: Lions Captains
Contribution: Wrote and read script, picked out grab selection.
During my time at ABC TV I accompanied the sports reporter on several stories, as well as being the sole reporter on a few occasions. This press conference covered the announcement of five co-captains for the Brisbane Lions AFL team.
I just rediscovered some of my video portfolio has already been posted at Photobucket.
Here are just a few of the videos I did during my internship at at The Courier-Mail. Apart from these videos I have used Adobe Premier Pro regularly, and Avid occasionally, to edit and produce many studio shoots and several news videos.
Title: Chinese New Year
Contribution: Camera, editing, production, web posting
Using a small handheld DV camera without external microphone or headphone jacks, I went out on my own to shoot video of Chinese New Year celebrations in the Chinatown mall in Brisbane. This was on a Saturday at the end of my first week of internship. On the same day I edited the video footage using Adobe Premier Pro for the first time, uploaded the final product to the media server and posted to the Roo player video portal.
Title: Lockhart River Art Gang – Our Way
Contribution: Camera, editing, production, web posting.
Without a tripod available to take with us, I had to shoot this entire video freehand. It is the launching of the Our Way exhibition at the University of Queensland and includes interviews with some of the featured artists.
Title: Logan Truck Fire
Contribution: Wrote and read voice-over script.
During my first week of internship I accompanied a video journalist, print journalist and photographer from The Courier Mail to a truck fire. On the way back to the office I wrote a voice-over script that was then used
Title: KIA Cars
Contribution: Editing, production, web posting
The Courier Mail’s motoring editor had returned from a motor show in Germany with still images and video taken on a consumer point-and-shoot digital camera. I edited and produced a video from that provided content. This was only the second time I had used Adobe Premier Pro, and through playing with the program discovered a few simple effects to try and make the still images a little more entertaining.
I just realised, I don’t think I’ve ever put up a link to my YouTube page.
The majority of it is family-related, unedited footage of kids and stuff.
I haven’t even uploaded my video portfolio material there yet, which will definitely have to be rectified soon.
In the meantime, enjoy the link and I’ll post again when my portfolio is there.
Here’s an excellent interview by Terry Heaton with Tom Kennedy, managing editor for multimedia at Washingtonpost.Newsweek Interactive. Read the whole thing for some good insight to a successful – or at least well-funded and innovative – online video newsroom.
I can say with certainty that a young generation of video journalist/editors is being created world wide, in part by the fluidity and ease of digital gathering and editing tools, and the natural inventiveness/curiosity of a generation weaned on visual media and consumer culture. The trick is getting the best values and practices of mainstream journalism inculcated into the individual arsenals of those practitioners and reworking our journalistic gathering and dissemination practices in a way that enables fluid, personal, evolved, visual story-telling to occur.
…there is a chance to develop this form of story-telling and create the vehicles that enable it to find an audience just as surely as today’s “reality shows” have worked for mainstream broadcast media. I would argue that we are the ones creating the true “reality shows” of our planet’s stories. I would also argue that public appetite for our content is there once people find it and are exposed to it.
When the local newspaper is sending out 26 print journalists and photographers with video cameras every day, where do you think people are going to go for their news?Â Online, because no TV station can match that volume of local news coverage.
Local news stations, please take note.Â As all media move to the web, the local paper is your direct video competitor – and doing a much better job.
A study by Harris Interactive says the web will be the top news source within five years.
Network TV leads for now, but most people surveyed thought they would increasingly turn to the web for their news.
This collection of links is just a few things I’ve read recently about Facebook
Apparently MySpace is no longer cool.
Facebook has grown by 273% in Australia in the last four months alone, mainly thanks to university students.
But it’s also been “invaded by tons and tons of old people“.
MySpace and Facebook popularity is counted by the number of ‘friends’ you have. But really, how many of them are friends (best link), or is ‘friend’ just being redefined?
I just noticed this post has been sitting in the DRAFT locker for a long time. It was starting to smell, so I thought I’d air it out for you with some linky goodness.
If you weren’t aware, Australia has nearly the slowest broadband and most expensive telecommunications services in the developed (OECD) world, running second-last and third-highest, respectively.
“Markets with healthy levels of competition have led the introduction of innovative services and appealing pricing packages,” the report said.
I expect broadband prices in Australia will drop when Telstra is finally opened up to widespread competition, and so I impatiently wait.
An excellent site for Australians looking to compare broadband packages, as well as quality of service (they list over 6,000 plans and 250 providers), is broadband CHOICE.
The other day I mentioned a few digital video cameras. Camera site camcorderinfo.com has a comparison review of four good compact digital video cameras:
It may not have an external microphone jack – which would make some interview situations difficult at times – but Mindy McAdams points to a video series following a Sports Illustrated photographer in Mexico. The entire video series was shot on a Canon Powershot SD800 IS.
The quality is surprisingly good, and I think proves again you don’t need broadcast or film quality (size) vision to put video on the web.
It’s over. The last several years of student life are over, confirmed by results posted at midnight.
As my CV (PDF file) now reads:
David Earley BJ/BA
David Earley. Plus letters! Ah, July 4, Independence Day. Like Bill Pullman’s heartfelt Independence Day speech – today is MY… Independence Day!
Hand on heart. Star-Spangled Banner sung. All that.
As the President so grandly quoted, before strapping himself into a fighter jet and going after the alien mother-ship in the Will Smith movie, Independence Day:
And should we win the day, the Fourth of July will no longer be known as an American holiday, but as the day the world declared in one voice: “We will not go quietly into the night! We will not vanish without a fight!” We’re going to live on! We’re going to survive! Today we celebrate our Independence Day!
Being for all intents and purposes Australian, as an American citizen I feel this an obligatory post.