Don’t do TV, do Web

March 9th, 2007 | Broadcast, Media, Online, Print, Videos

In an interesting summation of what web video should NOT be, the following observation from Kurt Anderson is amusing because it’s true.

…a nervous editor interviewing wooden film critics, could be a public-access cable clip. Often, the Times reporters’ videos are like tentative, so-so versions of TV-news spots, unremarkable sound bites interlarded with scripted blah-blah boilerplate.

The lessons seem obvious: Don’t do Web video if you don’t have anything interesting to show, and don’t compete with TV unless you can do something they can’t or won’t. In other words, use the medium.

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