Where will you be?
March 8, 2007 by Dave Earley
Filed under Broadcast, Media, Online, Videos
Remember that you are not in the local tv station business – you are in the business of delivering product to people’s homes to generate ad revenue.
As Rosenblum points out, people who are able to will increasingly get that content to their home via online. As online speeds get faster and more affordable, the number of people who are able to access online content will also grow, feeding the delivery process.
I do still question where the world outside of technological advancement lies. Does the third world get left behind in news access or local content?
And from a Western viewpoint, are news consumers simply ‘ad revenue’? Probably, although I wish news could just be about informing people, not generating money.
The technology of small HDV cameras and they will get both smaller and better and laptop edits no one seems to argue with this one, will give rise is already to a generation of very good journalists who can shoot, edit and deliver online with no problem.
This is going to happen. It is happening now.
The job opportunities for young journalists who can work in this way will be limitless.
If it turns out to be true, sweet.
