Video ads

March 6, 2007 by  
Filed under Broadcast, Media, Online, Podcasts

Automating advertising to fit with visual or audio clip content based on speech recognition could yield some unwanted results, particularly if the accent isn’t recognised.

Apparently it’s going to be the way to go, with software created to serve relevant ads based on words spoken in a video clip.

But how much design goes into getting it to work in the US, only to have a New Zealand news clip about six beached whales return ‘relevant’ escort service ads?


One Response to “Video ads”
  1. Suzanne says:

    “splut the irea under the wave unto sux strups”…. ah, our high school Maths teacher whose name I can’t remember. We made him say that about 8 times before he realised.

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