Why TV News Sucks
March 5, 2007 by Dave Earley
Filed under Broadcast, Media, Online
Okay, I had to follow up my last post with a link to the post in question.
Rosenblum bemoans a stagnant world of TV news sameness.
Why is a medium that could be so incredibly creative and innovative turns out to be so turgid, boring, banal and predictable?
A lot of it has to do with cost. The cost of production.[...]
But not in 2007. Not in 2007 because it does not cost anything… or hardly anything, to make TV.
You have an idea? Good, here’s the camera, here’s the laptop. There’s the door. See you at 6. Lemme see what you can do. If its great.. great. If it sucks.. who cares? Try again.
Maybe a little less of the ‘who cares’ in a tight media market, but spot on in that you can produce a palatable product to the viewer, even if the professionals might not think it’s technically perfect.
I mean, two weeks ago on internship I shot some video where I used a tiny hand-held digital video (DV) camera for the first time in my life. Then, on software I’d never used but been given quick instruction with the day before (Adobe Premiere Pro), I edited my video and published it online. It surely doesn’t take long to be at least efficient, and therefore cost effective, in production of video for either the web or TV.
