Old, or just New?

March 3rd, 2007 | Media, Online

The competition for market share between ‘old’ and new media within an organisation could end up costing media companies billions.

In the traditional world, content produced by professionals and distributed through proprietary platforms still dominates. But in the new world, content is often user-created and accessed through open platforms.

Perhaps they can still drive content to each other (print/broadcast and online arms of the same media corporation) in a way that complements both, but apparently resistance to change in the past could cost them in the long run.

Everyone’s playing catchup now.

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