iDemand
February 27, 2007 by Dave Earley
Filed under Broadcast, Media, Online, Videos
If television executives wonder why the online generation wants on-demand video, I’ll tell them.
It is because they regularly run useless game shows up to 15 minutes past their scheduled time, simply to get the viewers who tuned in expecting some other very popular show.
Trying to boost ratings for a terrible show using tactics like these only serve to anger and alienate otherwise satisfied consumers.
If the programs I wanted to watch were available in Australia via a legal, on-demand, online provider I would take that option because it’s one that isn’t forced upon me. Nor would it completely waste 15 minutes of my life.
I’m talking about Australia’s Channel Seven in particular. Desperate Housewives isn’t even a show I’m committed to watching religiously each week, but I certainly can’t stand their mind-numbingly boring game show, The Rich List. It was for good reason the US version was canceled after only one show.












