Newspapers – Online Video provider of choice
A US report was released yesterday showing newspaper sites grossed US$81 million in local video advertising compared to US$32 million for local TV sites.
Yes, the ‘owners’ of video, TV, are being beaten to the online visual punch by their print rivals.
It’s also predicted online video advertising revenue will make up one-third of ALL online ads by 2012.
It’s no surprise then that TIME Magazine is launching an in-house studio to develop online video content.
The distinction between print, radio, and television will continue to blur as they all produce similar content for online consumption.