There’s been a big shakeup at the ABC, with a new digital media strategy announced by managing director Mark Scott.
“Digital media is now integral to everything we do. It is not an add-on, it is not a novelty, it is the present reality as well as the future,” Mr Scott said.
Possibly the biggest announcement is their intention to pursue revenue through digital offerings like podcasts and video. Already one of the biggest producers of quality digital content, they have until now not charged for it. It seems they may continue to not charge for most of the material, but rather archived audio or video content would be available to download at a cost.
I mentioned some time ago that the ABC could make some revenue from their podcasts, seeing as they were some of the most popular downloaded from the iTunes Music Store. Even if downloads dropped, only one person willing to pay makes revenue the ABC otherwise would not have had.
Another big announcement, at least in my world, is the integration of ABC News Online with their news and current affairs divisions. I’m not sure how this affects my chances of a week-long internship since I had hoped to go to the ABC Online division, which is based in Brisbane. As it is, I’ll still be off at the Courier Mail for a week starting tomorrow.
The Australian: ABC to create digital earner
ABC Media Release (pdf)