Facebook news feed changes. Again. ‘Clickbait’, image posts and organic reach

Facebook news feed

Despite appearances, plush ‘f’ is not the Facebook logo. © Dave Earley | the earley edition

Facebook has introduced more changes to the news feed that will significantly affect news distribution on the platform. Their news feed changes always do but, for what it’s worth, I think this change – announced on Tuesday and aimed at “click-baiting headlines” and “sharing links in posts” – is the most important so far for publishers.

In a nutshell, in order to reduce the effectiveness of “click-baiting headlines”, Facebook say they’re going to give more weight to time on site. Or, more correctly, they’re going to give more weight to time off site – away from Facebook. Without clearer explanation from Facebook this is somewhat of an unknown – so is less in your control than you might think. More on that below.
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Ten years of The Earley Edition

the earley edition
On April 9, 2004, the earley edition – as a blog – was started with an inauspicious post titled: IT’S OFFICIAL. And it was officially bad. More along the lines of awkward #FirstTweets with nothing to say.

Aside, I recently earned a mention from the ABC in their #FirstTweet by Australian news outlets roundup, because the first Brisbane Times tweet (still on record) was a reply to me… But dig a little deeper and their REAL #FirstTweet was deleted. #scandal! Continue reading

Project Thunderdome Shuts Down – Mad Max and Post Apocalyptic Linotype

I was genuinely shocked to hear late last week that Digital First Media’s Project Thunderdome was shutting down. Whether accepted or not by the network of papers it was serving, it was a bold project with a plan to save newspapers with a new model for news.

I was lucky enough to visit the Project Thunderdome office in New York just after they started, while on my CNA scholarship trip in 2012. Between the New York office and visiting the Journal Register properties in Connecticut, I was able to meet Jim Brady, Steve Buttry, Matt DeRienzo and even John Paton. Continue reading